Executive Experience

Core Expertise

Audience Analytics: Nielsen Radio Research, demographic & psychographic analysis
Programming Strategy: Multi‑format brand architecture, music scheduling, system design
Talent Leadership: Aircheck coaching, recruitment, performance development
Integrated Marketing: Digital, TV, outdoor and direct mail campaigns
Operational Leadership: Budget management, portfolio oversight, market consolidation
Community Impact: Large‑scale fundraising, civic partnerships, mission‑driven programming

Awards, Nominations and Honors

National Association of Broadcasters Marconi Award Winner - 9 times
National Association of Broadcasters Major Market Radio Station of the Year
National Association of Broadcasters Adult Contemporary Radio Station of the Year
National Association of Broadcasters Medium Market Radio Station of the Year
National Association of Broadcasters Personalities of the Year
RadioInk Best Program Directors of the Year – 7 times
RadioInk Top 5 Community-based Website of the Year

Jerry Lee WBEB Radio — Philadelphia, PA Brand Manager

Led programming and brand strategy for one of the nation’s most legendary and successful Adult Contemporary stations in a top‑10 market
Achieved dominant Nielsen ratings through precise brand positioning and system‑driven execution
Guided the station to multiple NAB Marconi Awards, including Major Market and AC Station of the Year
Developed, designed and implemented findings for probably the most-independently researched driven radio brand in the industry
Built and coached award‑winning on‑air talent through disciplined airchecks and collaborative programming leadership
Executed high‑impact, multi‑channel marketing campaigns across outdoor, direct mail, telemarketing, and digital platforms

iHeartMedia — San Antonio / Austin, TX SVP of Programming

Directed strategic vision and programming for a 15‑brand portfolio spanning AC, CHR, Country, Spanish, News/Talk, and Sports formats
Leveraged Nielsen research and psychographic analysis to design brand‑specific strategies that consistently produced market‑leading ratings
Recruited, coached, and mentored high‑profile talent teams, fostering a culture of accountability, creativity, and collaboration
Managed annual programming and marketing budgets through disciplined investment

Saga Communications — Columbus, OH Operations Manager

Directed strategic vision and programming for a 3‑brand portfolio including AC, Classic Hits and Smooth Jazz formats
Leveraged Nielsen and independent research and psychographic analysis to design brand‑specific strategies that consistently produced market‑leading ratings, including a non-holiday rating period when the AC station ranked #1 in every major demo and daypart.
Recruited, coached, and mentored high‑profile talent teams, fostering a culture of accountability, creativity, and collaboration
Managed annual programming and marketing budgets, delivering outsized audience growth through disciplined, efficient investment
Led integrated marketing initiatives across radio, digital, TV and outdoor platforms

Designed and executed large‑scale community outreach programs that generated millions in charitable fundraising

iHeartMedia — Philadelphia, PA Program Director

Developed, directed and relaunched programming for one of the early major‑market Rhythmic Hot AC brands
Applied audience research and system design to improve ratings performance and brand consistency

Other Career Operations & Programming Brand Leadership

Emmis Communications — Indianapolis, IN | Operations Manager
Saga Communications — Des Moines, IA | Air Talent / Brand Manager
Fort Myers Broadcasting – Fort Myers, FL | Brand Manager
- Successfully managed Hot AC, AC, Soft AC, Classic Hits and CHR formats across all 3 companies to market leading positions
- Built foundational expertise in multi‑station operations, talent coaching and brand systems
- Demonstrated ability to align ratings growth with meaningful local service, reinforcing radio’s role as a community pillar

Ask My Bosses

Jerry Lee - Owner
jerryl@spotq.com

Blaise Howard - President/GM
blaise.howard1@gmail.com

Jim Loftus - President/GM
jfloftusiv@gmail.com

Steve Goldstein - EVP Programming
sjgoldstein@amplifimedia.com

Rick Cummings - President Broadcast Division
rcummings@emmis.com

Guy Zapoleon - SVP Programming
gzapoleon@aol.com

Gary Berkowitz - Consultant
gary@garyberk.com

Terry Patrick - Consultant
terrypatrickmktg@gmail.com

Bill Moyes - President Research
bill@moyes.com

Larry Rosin - President Research
lrosin@edisonresearch.com

Bosses