About Chuck
My philosophy
Be a positive and inspiring leader. Don’t get too high during the highs, too low during the lows. Economic realities require us to deal with different ways of doing business but we still ask questions of our listeners and respect their answers. Develop a plan to give them what they want. Pay attention to detail. Value and work with quality, talented people. A Cluster Brand Manager, Program Director or Consultant is an artist with a blank canvas. Hear it in your mind. Continually coach specifics. Give your people your time. Have scheduled daily, weekly, monthly team meetings. A leader’s job is really about giving your team a path and confidence. Dream. Have fun. Always be honest.
My approach
Every aspect of your radio station goes to making the brand. It’s a combination of science, art and gut. I’ll work positively and energetically to coach and give confidence to your team on every detail of it, specific to your station and market - music, mornings, marketing, digital and social. You can’t fake it - the vibe we create at the radio station internally is the vibe listeners hear externally.
History
Fort Myers Broadcasting WINK-FM/WAVV - Fort Myers/Naples, FL
Program Director - AC/Soft AC
iHeartMedia - San Antonio/Austin, TX
SVP of Programming - 15 brands including AC, CHR, Country, Spanish, N/T, Sports
Jerry Lee WBEB Radio - Philadelphia, PA
Program Director - AC
Saga Communications - Columbus, OH
Director of Programming Operations - AC, Classic Hits, Smooth Jazz
iHeartMedia - Philadelphia, PA
Program Director - Hot AC
Emmis Communications - Indianapolis, IN
Operations Manager - Hot AC, Classic Hits
Saga Communications - Des Moines, IA
Air Talent/Program Director - CHR
Awards, Nominations and Honors
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National Association of Broadcasters Marconi Award Winner - 9 times
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National Association of Broadcasters Major Market Radio Station of the Year
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National Association of Broadcasters Adult Contemporary Radio Station of the Year
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National Association of Broadcasters Medium Market Radio Station of the Year
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National Association of Broadcasters Personalities of the Year
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RadioInk Best Program Directors of the Year – 7 times
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RadioInk Top 5 Community-based Website of the Year
Ask My Bosses
Jerry Lee - Owner
jerryl@spotq.com
Blaise Howard - Pres/GM
blaise.howard1@gmail.com
Jim Loftus - Pres/GM
jfloftusiv@gmail.com
Steve Goldstein - EVP Programming
sjgoldstein@amplifimedia.com
Rick Cummings - President Broadcast Division
rcummings@emmis.com
Guy Zapoleon - SVP Programming
gzapoleon@aol.com
Gary Berkowitz - Consultant
gary@garyberk.com
Terry Patrick - Consultant
terrypatrickmktg@gmail.com
Bill Moyes - President Research
bill@moyes.com
Larry Rosin - President Research
lrosin@edisonresearch.com
Qualifications
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Stable, family-oriented, loyal, caring, honest, focused, positive team leader.
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Successfully designed, interpreted and implemented brand targeted strategic demographic and psycho-graphic research that led to dominate Nielsen Radio Research ratings in markets of all sizes.
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Effectively developed and managed annual programming and marketing budgets that exceeded ratings goals with limited investments.
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Successfully planned and executed annual community outreach programs raising millions of dollars for charities and non-profits.
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Effectively designed and developed successful brand marketing campaigns using radio, TV, outdoor, digital, direct mail, telemarketing and event.
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Hired, coached, directed and managed dynamic, fun, award-winning morning shows and talent teams.
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Exceptionally strong analytical, strategic, organization and system design skills for effective and successful understanding and execution of brand goals.