I develop and grow Media brands and talent, across multiple formats, to make them better. It's my life-long focus and passion. That spirit along with the knowledge and perspective learned over the years is what I can put to work for you.
Be a leader. Don’t get too high during the highs, too low during the lows. Ask questions of your listeners. Respect their answers. Develop a plan to give them what they want. Pay attention to detail. Value and work with talented people. A Cluster Brand Manager, Program Director or Consultant is an artist with a blank canvas. Hear it in your mind. Continually coach specifics. Give your people your time. Do regular aircheck sessions. Have monthly programming team meetings. A leader’s job is really about giving your team confidence. Dream. Have fun. Always be honest.
Every aspect of your radio station goes to making the brand. It’s a combination of science, art and gut. I’ll work energetically to coach and give confidence to your team on every detail of it, specific to your station and market - music, mornings, marketing, digital and social. You can’t fake it - the vibe we create at the radio station internally is the vibe listeners hear externally.
Stable, family-oriented, loyal, caring, honest, focused, team leader.
Successfully designed, interpreted and implemented brand targeted strategic demographic and psycho-graphic research that led to dominate Nielsen Radio Research ratings in markets of all sizes.
Effectively developed and managed annual programming and marketing budgets that exceeded ratings goals with limited investments.
Successfully planned and executed annual community outreach programs raising millions of dollars for charities and non-profits.
Effectively designed and developed successful brand marketing campaigns using radio, TV, outdoor, digital, direct mail, telemarketing and event.
Hired, coached, directed and managed dynamic, fun, award-winning morning shows and talent teams.
Exceptionally strong analytical, strategic, organization and system design skills for effective and successful understanding and execution of brand goals.
Awards, Nominations and Honors
National Association of Broadcasters Marconi Award Winner - 9 times
National Association of Broadcasters Major Market Radio Station of the Year
National Association of Broadcasters Adult Contemporary Radio Station of the Year
National Association of Broadcasters Medium Market Radio Station of the Year
National Association of Broadcasters Personalities of the Year
RadioInk Best Program Directors of the Year – 7 times
RadioInk Top 5 Community-based Website of the Year
Billboard Adult Contemporary Radio Station of the Year
Billboard Adult Contemporary Program Director of the Year
Fort Myers Broadcasting WINK-FM - Fort Myers/Naples, FL
Program Director - AC
iHeartMedia - San Antonio/Austin, TX
SVP of Programming - 15 brands including AC, CHR, Country, Spanish, N/T, Sports
Jerry Lee WBEB Radio - Philadelphia, PA
Program Director - AC
Saga Communications - Columbus, OH
Director of Programming Operations - AC, Classic Hits, Smooth Jazz
iHeartMedia - Philadelphia, PA
Program Director - Hot AC
Emmis Communications - Indianapolis, IN
Operations Manager - Hot AC, Classic Hits
Saga Communications - Des Moines, IA
Air Talent/Program Director - CHR
Ask My Bosses
Jerry Lee - Owner
Blaise Howard - Pres/GM
Jim Loftus - Pres/GM
Steve Goldstein - EVP Programming
Rick Cummings - President Broadcast Division
Guy Zapoleon - SVP Programming
Gary Berkowitz - Consultant
Terry Patrick - Consultant
Bill Moyes - President Research
Larry Rosin - President Research